Rampa App

Case Study

UX/UI

Visual Design

Inspired by Berlin's vibrant street performance scene, we created Rampa. A platform for artists to advertise their shows, connect with fans, and ramp up their careers. Because in today's digital age, street performers deserve the tools to thrive.

My responsibilities: UX Research, UX Design, Information architecture, Prototyping, Art Direction, Design System, UI Design. 
Team: 2 product designers
Credits: Spiced Academy

The Brief

The Brief

The Brief

Inspired by Berlin's vibrant street performance scene, we created Rampa.A platform for artists to advertise their shows, connect with fans, and ramp up their careers. Because in today's digital age, street performers deserve the tools to thrive.

The Problem

The Problem

The Problem

Street performers find it difficult to promote their shows and coordinate them with fellow artists. When travelling to another city, they need information about the best locations and laws regarding street performing.

The Challenge

The Challenge

The Challenge

Providing a more tailored experience for the artists that differs from social medias where they already promote themselves. Creating a digital product that still keeps the essence and spontaneity of street performing.

Providing a more tailored experience for the artists that differs from social medias where they already promote themselves. Creating a digital product that still keeps the essence and spontaneity of street performing.

The research

The research

Every medium of entertainment has 2 groups. The artists and the audience. We researched both populations with different methodology.

  • Secondary research

  • 28 x Audience surveys

  • 5 x Artist guerrilla interviews

  • Competitor's analysis

The research Outcome

The research Outcome

The research Outcome

After researching the public and artists, we agreed that the artists were more complex and interesting user type. Therefore, we focused on designing the artist user experience.

User PErsona

User PErsona

User PErsona

We created a user persona for the artist user type with a focus on a traveling street performer

Show creation flow

Show creation flow

Show creation flow

After researching the public and artists, we agreed that the artists were more complex and interesting user type. Therefore, we focused on designing the artist user experience.

Design Style guide

Design Style guide

High Fidelity Solutions

High Fidelity Solutions